Total Eclipse
Substitutes to meat can give a emulation of childhood experience and how they where raise; and still being able to incorporate that in their life, in a way that feels right for them. There are also social situations where they want to feel like they are 'in-crowd' no matter if it's health, allergies, religious, ethical reasons to abstaining from a product.... having an alternative that doesn't have those ingredients but a substitute, that is similar to what everyone else is eating around you... makes social situations less awkward and not making anyone compromise.