I like organic, whole foods and get it delivered by a service because I don't have a car and live on the 4th floor of a building with no elevator. I was always ashamed of how much money I spent (about $130 a week for one person.) But last weekend I went to the regular supermarket and picked out five days of mostly non-organic food (except dairy; I'm terrified of conventional dairy), intentionally being frugal, no treats and it still came to $50. Turns out food is really expensive in these parts.