The Lingerie Football League, comprised of skin-clad women dressed up in lingerie wearing hockey face masks and shoulder pads playing American football, has recently changed their name to Legends Football League. Since its reception, the sport has been criticized as hurtful towards the creditation of women's professional sports and even dismissed as a joke.
While they are changing towards wearing more athletic performance attire with the same amount of nudity, they continue to objectify women's bodies. I'm not sure if the league is trying to build a larger fan base in addition to the mostly drunk and creepy men who watch the games, but it seems they are gaining international attention with more men around the globe who want to watch half naked women pushing each other. In fact, certain countries report a higher interest to watch the LFL rather than the NFL!
Does anybody think this is hurtful to the portrayal of women's image? What about for sports like volleyball with lots of skin exposure as well? Perhaps any attention is good attention as long as the profits keep coming?