After suffering a severe illness in 1776, the Friend claimed to have died and been reanimated as a genderless evangelist named the Public Universal Friend, and afterward shunned both birth name and gendered pronouns. In androgynous clothes, the Friend preached throughout the northeastern United States, attracting many followers who became the Society of Universal Friends.[5]
The Friend preached sexual abstinence and disfavored marriage, but did not see celibacy as mandatory and accepted marriage, especially as preferable to breaking abstinence outside of wedlock.[81] Most followers did marry, but the portion who did not was significantly above the national average of the time.[62] The preacher also held that women should "obey God rather than men",[80] and the most committed followers included roughly four dozen unmarried women known as the Faithful Sisterhood who took on leading roles of the sort which were often reserved to men.[82] The portion of households headed by women in the Society's settlements (20% ) was much higher than in surrounding areas.[83]